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2011
02
14

Hollywood Shops European Remake

Monday,  14 February 2011
in BERLIN

This is the topic covered this morning by a film industry journal.

678.jpeg 
Egyptian film "678" strongly pushed by Fortissiomo
In China, 313 new cinemas opened last year,
and the number of screens increased by 1,533.
Moreover, another 1,000 screens will open this year.
I roughly calculate that this makes about 300 new seats a day.

America has one screen per 9 thousand people,
whereas China has one per 200 hundred thousand people.
However, China still does not have enough cinemas.
I heard that although 512 films were made only 150 films opened to the public.
I guess at the moment China is going to need to build more and more cinemas.

However, the situation for foreign films in China is not a happy one.
SARFT's strict import regulations are as tight as ever, in allowing
only 20 foreign films to be released in a year.
This wall stands in our way. Six French films managed to slid safely
into the Chinese market last year,
and the rest were mostly Hollywood productions.


eliot.jpg
my booth neighbor Eliot is selling
the first Chinese 3D animation feature.
I heard that the executives in Hollywood are
now bored with remaking Japanese films and have been
struggling hard to remake European films or make films
based on European original stories.

"This is good! OK. Let's make the film on a large scale budget.
We have the potential to make a blockbuster film here in Hollywood".
This is their attitude. It seems that their favourite genres are
horror, thrillers and science fiction.
They are always overlooking the world.
I think it is okay, but I wonder as they are the world leaders
whether they could do with creating something new.

I wonder is it popular worldwide to make money by rehashing ideas.
Chris Nolan is really amazing. I have to appraise him anew.

By the way, I heard that Madonna was in Berlin
to show the film FOOTAGE directed by her.
At the moment it has sold to Germany, France, Italy, Spain,
Russia, South America and Scandinavia. 

What about America? 

Madonna said, "If it sells when I am attending,
then I must go everywhere in the world to help the sales". 
Let's have her come to Japan to promote her film!
But, wait a minute, we have a complete failure.
We can't attract customers with the
catchphrase, "Madonna is the director".
The film is a love story about Edward III and an American divorced woman,
plus another love story about a modern married woman and a Russian security guard.
These two love stories run in parallel throughout the film.
I feel I don't care already.

I am happy with her as an attractive singer,
even if she is getting older, because she is "Madonna". 

Anyway, a film about the collapsed mine in Chile
has already been made and is being shown on screen.
That is really quick. What a surprise.

There is also a film about current issue "GOODBYE MUBARAK, Egypt Revolusion". 
It reveals the truth about sexual harrasement in Egypt is being
advertised energettically now,
although it was a taboo subject under the Egyptian regime.
In an image from the film I can see a woman in a really crowded train
and looking really disgusted.
I can guess she has been molested.
It might gain sympathy in Japan.
I have had lot of the same experiences on the Tôkaidô line in Japan.

Well, today is the fifth day and it is a fine morning in Berlin.

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Author:yuko shiomaki
pictures dept. co. ltd.
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